Philip Kotler
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University in Illinois. His books are used as standard text on marketing in universities around the world.
Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing.
He has travelled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound marketing science principles to increase their competitiveness.
