KEYNOTE, AUTHOR AND C-SUITE ADVISOR
Dr. Darren Coleman
Brand Experiences & Brand Growth Specialist
Dr. Darren Coleman specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience includes working with brand such as Johnson & Johnson, Singapore Airlines, Dubai Properties, FUJIFILM, Nikon, Orange and PepsiCo. Darren is an author, keynote speaker, moderator & c-suite Advisor and his book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page 2018) has been translated into Korean and Turkish with the Mandarin (simplified) edition scheduled for 2023.
Darren's keynote experience provides his audiences with:
• New ways of thinking and perspectives that constructively challenge conventional wisdom and stimulate a mind shift.
• New ideas, approaches, contextual models, frameworks and industry-specific case studies that connect the dots between issues.
• Case studies, best practices, lists and guidelines that will help your audience understand and manage their teams.
• Actionable advice and insights: Tips, tools and templates that help your audience act and enhance day to day activities
Prior to founding his branding agency, Wavelength Marketing, working at large tech and telecoms brands such as Orange. Darren completed a PhD in B2B services brand performance. Darren’s extensive commercial experience, deep subject matter knowledge and practical approach appeal to marketing executives who want to constructively challenge their current ways of thinking with advanced yet applied insights.
Darren is the Honorary Consul for Lithuania in Birmingham, UK. This means he acts as a main diplomatic point of contact for a broad range of issues relating to Lithuania in the city. In his spare time Darren enjoys spending time with his wife and family, playing tennis, socialising, travel, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others.
Delivering brand-driven growth
Retaining relevance through brand experiences
Using multisensory branding to build an unforgettable brand
Building a sustainable brand
Delivering a scalable services branding
Moving your B2B brand beyond price-based competition
Building your employer brand to become an employer of choice